Jen’s career as a competitive athlete began fifteen years ago, as the world of adventure racing reached its zenith. In spite of her strengths in many disciplines gain in adventure races, it was Jen’s skills a distance runner that earned the attention of Salomon Running, and ultimately, a spot on the company’s international running team. The opportunity took Jen around the globe, toeing the line at some of the world’s most challenging ultras amongst the world’s best runners for over ten years.

Today, Jen is a full time endurance coach through her business “Challenge By Choice”. Many of her athletes are training with a particular race in mind. Some are new to running. Some are veterans. Regardless of one’s goals, Jen works with athletes around the globe preparing runners, triathletes, mountaineers and cyclists in reaching their full potential. She is known for her customized programming and elite expertise where each athlete receives ongoing personalized, periodized training, coaching and positive guidance.
Jen has been coaching for over a decade, bringing forth years of experience and ongoing professional growth to ensure she is at the forefront of athletic development. Rest assured that when you train with Jen you will be ready when your goal day arrives. Jen is a certified endurance coach, strength coach and holistic sport nutritionalist.
In addition to coaching, Jen runs an indoor cycling studio, a project that she started in 2015 in order to cater to the growing number of bikers in Squamish, BC. She continues to race and travel extensively, and when time permits, assists her husband Norm Hann in a guiding role with his SUP expeditions. Jen, Norm and son Kiel, choose the coast mountains of BC as their home.
More information on coaching can be found on Jen visit www.jensegger.com